Career Path

Some details about my professional background

Commonwealth McCann - Mexico

Sr. Associate Creative Director

July 2018 - Today

Responsible for planning and developing creative ideas in order to meet the needs of Chevrolet Mexico & CAC in terms of brand and product positioning. In charge of presenting advertising campaigns to the client, as well as supervising art direction and creativity in project production and campaign execution.

Teran TBWA - Mexico

Associate Creative Director

June 2017 - July 2018

Internal and external advertising campaign development for Nissan Mexico as part of the ATL creative department of Nissan United, in permanent work connection and communication with the digital and BTL department. Responsible for team coordination and supervising the project production and execution, as well as presenting creative strategies internally and to the client.

Commonwealth McCann - Mexico

Senior Art Director

July 2015 - June 2017

Campaign development for Chevrolet Mexico as part of the ATL creative department, in coordination with the digital team. Conceptualization, art direction, editorial design and OOH materials, as well as presentation of traditional, digital and 360º campaigns to the client.

Alazraki - Mexico

Art Director

February 2014 – July 2015

ATL creative department: Conceptualization, art direction, branding, graphic design and campaign presentations for clients like: City Express Hotels, Sealy, Sección Amarilla, Soriana, Convivencia Sin Violencia, Pronatura, Toros de Tijuana or Nuevo Huichol among others.

This is not Bahamas

Director & Co-Founder

September 2011 – September 2012

Developing creative projects, communication strategies (internal & external), social media content and web development focused on SEO positioning. Designing graphical interfaces for mobile apps (iOS & Android) and digital magazines, as well as working on traditional and integrated campaigns.

China Madrid

Art Director / Trainee

July 2011 - September 2011

Participating in concept creation, communication strategies (both internal and external), and developing campaigns for clients such as ONO, Rastreator, Heineken and the Sitges’ Festival. Design and final artwork for ONO.

Lola Madrid

Art Director & Trainee

April 2011 - June 2011

Contrabriefing interpretation and development of concepts and creative strategies for clients such as Rexona or Trina. Designing ATL campaigns for Frigo’s Magnum ice creams.

One Big Agency

Art Director / Trainee

January 2011 - March 2011

Development of 360 campaigns within the academic framework for the insurance company Aviva and sportswear Umbro. Within the above framework, developing the work of creating a concept in the same line as the briefing, history of the brand and its product. Development offline and online components, branding, design and implementation of case-study.

Unikum Madrid

Online Communication Officer / Web designer

January 2009 – July 2009

Graphic & web design, SEO and web optimization for the fashion store Unikum, including monthly content updates and maintenance.

CEYS Consultora de Educación y Sistemas

Communication Officer / Webmaster

October 2008 – June 2009

Internship at CEYS’ offline & online communications department: updating data services and optimizing web elements. Graphic & editorial design, photo manipulation, retouching and final artwork.

FREELANCE WORKS
IPad-Freelance

RRED

Conceptualization, art direction, design of materials, final artwork and presentations for the agency RRED (agency specializing in events).

Yanbal Spain

Design of corporate materials and adaptations to Spanish and Italian for the cosmetics multinational company Yanbal.

Grupo CT

Website design for Group CT (business group of the industrial sector), including: content production, image optimization and SEO implementation within the Wordpress CMS platform.

Real Fuerte de la Concepción

Art direction, design of corporate materials and final artwork for the hotel Real Fuerte de la Concepción.

Zuazo Gastón Wineries & Vineyards

Social networking, developing content in relation to the target of the company.
Dynamism and optimization of images, involved with corporate communication and translating texts to English.
Web design and customization of different tabs of the Facebook fanpage.
Reporting and web analytics (Google Analytics & Facebook Statistics).

Grupo Caysa

Design and creation of the website for Grupo Caysa with the CMS platform Wordpress. Design and optimization of images according to the brand identity.
Layout and adjustment of the code setting. Creation and optimization of the
web content, as well as SEO implementation.
Purchasing and optimization of the website’s domain and e-mail accounts.
Miami Ad School
2009 – 2011
Madrid Headquarters
ART DIRECTION “ADVERTISING CREATIVITY” MASTER’S DEGREE

“Quarter Away” at Miami Ad School. Miami, Florida.
Internship at Bureau Pindakaas agency. Amsterdam, Holland

ESIC, Business & Marketing School
2004 – 2009
Campus ESIC, Madrid
ADVERTISING & PUBLIC RELATIONSHIPS DEGREE. MARKETING SPECIALITY

Rey Juan Carlos University official degree in Advertising & Public Relationships.
ESIC Business & Marketing School official degree in Advertising & Public Relationships with Marketing speciality.

Emotion Consulting
SEO – SEARCH ENGINE OPTIMIZATION COURSE
2012
ESIC, Business & Marketing School
PHOTOSHOP, QUARKXPRESS AND DREAMWEAVER
2005-2007
MICROSOFT OFFICE SUITE
2004-2006
Spain Flag
SPANISH (SPAIN)

Native language.

USA Flag
ENGLISH – UPPER INTERMEDIATE
Internship in Amsterdam, Holland. (January – March 2011).
Quarter Away in Miami Beach, Florida (September – December 2010).
English commercial studies at ESIC Business School (2004-2006).
Two summers in Rosscommon, Ireland (2000-2002).
DESIGN PROGRAMS
Photoshop, Illustrator, Indesign, Dreamweaver, Flash, After Effects, Premier, Adobe Publishing Suite, Final Cut.
SOFTWARE

Proficient user of Microsoft and Macintosh operating systems.

OFFICE SOFTWARE
Proficient in Microsoft Office (Word, Excel, Power Point).
OTHERS
Experience in Social Media management: 2.0 communication (Facebook, Twitter, WordPress).
Design knowledge of apps for iPad, iPhone, Android & Facebook.

DOWNLOAD MY RESUME

If do you prefer you can download my resume in .pdf to see my job within the different companies and agencies. And subsequently, if you are interested and with intrigue, we can set up a meeting and I will explain more in depth everything you want to know more of.

My Resume