A new generation of cars for a new generation of drivers.
The goal was to create a launch campaign for the new generation of Chevrolet cars. As a first step, we asked ourselves, what has changed from the previous generation? The answer was simple: their drivers.
We discovered that this new generation of drivers has its own struggles, its own ideals and even its own needs. That is why we decided that the brand would only be a vehicle to tell the life of this new generation of people that travel in a different way.