Alberto Prieto | Chevrolet Mexico – 2017 Brand Campaign
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Chevrolet Mexico – 2017 Brand Campaign

About This Project

Racional creativo / Creative rationale:

Toda generación es criticada por la anterior. Nos dicen que no: que no podemos hacer lo que queremos, que no tenemos el mismo compromiso que antes, que no nos preocupamos por lo que deberíamos, que no lograremos nuestras metas…

Pero no importa lo que digan, lo que realmente queremos es cambiar al mundo. Esta generación demuestra día a día con hechos que quienes la critican están equivocados, y esa determinación es la que nos inspira.

All generations have been criticised  by the previous one. All of them say “no”: we can’t do whatever we want, we don’t have the same commitment as the older generations, we are not worried about things we should be, we won’t achieve our goals…

But we don’t care about what they say, because what we really want is to change the world. And this generation demonstrates day by day with facts that those who criticise them are terribly wrong, and that determination is what inspires us to go forward and chase our dreams.

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