Drive & Draw

Drive & Draw End Intro
Drive & Draw Intro

Chevrolet was about to launch a new 100% electric car in Mexico.

With more than 383 kilometers per charge, the Chevy Bolt EV has the longest range in its category. But numbers say nothing to people.

Chevrolet was about to launch a new 100% electric car in Mexico.

With more than 383 kilometers per charge, the Chevy Bolt EV has the longest range in its category. But numbers say nothing to people.

THE FEAR OF RUNNING OUT OF BATTERY IS THE MAJOR OBSTACLE FOR PEOPLE TO CONSIDER AN ELECTRIC CAR.

So, we didn’t tell them. We drew them.

Bragging about our kilometers in the same way they brag about theirs.

Using the car’s real time location to draw, we charged the battery and set out to draw non-stop until the battery ran out.

So, we didn’t tell them. We drew them.

Bragging about our kilometers in the same way they brag about theirs.

Using the car’s real time location to draw, we charged the battery and set out to draw non-stop until the battery ran out.

WE ASKED OUR FOLLOWERS TO THROW US A CHALLENGE FOR US TO DRAW.

Posteos
Drive & Draw Results
Drive & Draw Results
Drive & Draw Social Streaming
Circulo de Oro 2019

Círculo de Oro 2019 – 3 Bronze awards

Entertainment – Live experiences

Outdoor – Live advertising

Mobile – Technology

Drive & Draw End Frame
Drive & Draw Social Streaming