Alberto Prieto | Soriana – Teletón 2014
17048
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Soriana – Teletón 2014

About This Project

El objetivo / The goal:

Animar al público mexicano a donar al Teletón (ONG mexicana que ayuda a los niños con discapacidad) en los Supermercados Soriana, así como aumentar la concienciación sobre dicha problemática y la labor realizada por Teletón.

Encourage mexican people to donate to Teleton (Mexican NGO that helps kids with disabilities) in Soriana Supermarkets. Our goal was also to increase social engagement and awarenes regarding this problem, as well as the work carried out by Teleton.

El reto creativo / The Creative Challenge:

Muchos anuncios sobre niños con discapacidad se centran más en su problema que en lo que son, niños. Nuestro mensaje se centra en la positividad de estos niños y sus ganas de salir adelante a pesar de sus dificultades, haciendo ver al público que con su ayuda y la voluntad de ellos, no existen barreras y pueden lograr antes su recuperación.

Many adverts about children with disabilities focus their messages in the problematic of their situation and forget about what they really are, children. Our message is focused in their positiveness and attitude to continue their life in spite of their difficulties. We want to show the public that, with their help and the good will of these kids, there are no barriers to achieve their recovery.

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TVC